DECATUR, Ill. — American Country singer and songwriter Lee Brice released a new song, “Farmer,” during a concert at this year’s Farm Progress Show.  In an interview with media at the show he announced the song was written in response to a partnership with Case IH.  In August Case IH announced Brice was one on its newest brand ambassadors. The song debuted as part of Case IH’s Built by Farmers campaign.

“‘Farmer’ is all about elevating the farming profession by painting a picture of the hardworking individuals and whole families — even generations of families — who dedicate so much of their time, resources, energy and lives providing for us all,” Brice said. “The song is a celebration of the tireless and often unacknowledged work that goes into keeping families across America fed.”

The new song reinforces the mission of Case IH’s Built by Farmers brand campaign, which highlights the deep ties between Case IH employees and their collective farming backgrounds. Case IH’s employees and their families farm nearly 1 million acres of land across North America. 

“Case IH is passionate about helping producers make the most out of every season, because we are in fact farmers ourselves,” says Scott Harris, Case IH vice president of North America. “We’re thrilled to partner with Lee Brice, who, as a farmer and singer/songwriter, shares the same commitment and devotion to our nation’s producers. Our ongoing partnership will continue to give farmers the recognition they deserve as our nation’s top essential industry.”

Harris introduced Brice as Case IH’s special guest during the farm show.

Brice said the song was about farmers and was written, “to lift them up”.  With farmers on both sides of Brice’s family in both the agricultural and livestock fields the song hit home for him.  “Tonight, is the first time I will sing it in front of people.  It was fun to write,” Brice said about the song.  

One of the lines to the song is, “The only thing tougher than the farm, is the farmer”.  Brice said, “I didn’t have to fake anything,” when writing the words to this song.  

He remembers seeing tractors on the farm as a child.  While the Brice family currently lives in town, he said “I have a farm.” He is building a house on the farm and said that his kids want to be out there all the time.  

After a long year performing without a crowd and applause, he was ready to perform in front of fans again.