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NFMS exhibitor’s homemade pork rinds sell like hotcakes

By DEBORAH BEHRENDS

PULASKI, Tenn. — Sarah Brooks knew her customers at Campbellsville Café and General Store liked her homemade pork rinds, and she knew from experience the crowd at the National Farm Machinery Show (NFMS) were farmers, like her family.

So, she decided to take Endless Southern Pork Rinds to the huge audience in Louisville after doing extensive testing on her café customers.

"We have our own mixture of oil, we've created our own seasonings and we bag everything in house," Brooks said as her daughter, Caroline, 11, handed out free samples last week.

Also helping out in the booth – and in all the family business enterprises – are Sarah's husband Kevin and their son, Carson, 14. "We've been using our own customers as test subjects, and we just listened to them and what they liked,” she explained.

The flavors come in original, classic barbecue, spicy barbecue, “flamin' hot” and sour cream and onion, and they come packaged in zippered plastic bags to stay fresh.

"Of course, they're best when they're warm," Brooks pointed out.

She said her husband has been attending the NFMS in Louisville since he was a child, and they have attended together the entire 18 years they've been married.

"We're corn and bean farmers, so we come as farmers, and we never thought about being here as vendors before," she said. "We just put in an application and said, ‘We make these pork rinds and they're great,' not thinking that there are probably dozens of others who might be able say the same thing."

Prior to the show, Brooks said they also established a website to which they could direct visitors who wanted to order their pork rinds after the show. To get a taste, visit online at https://endlesssouthern.com

 

2/26/2019