INDIANAPOLIS — Indiana Farm Bureau members from their phones and other devices can now take full advantage of discounts and other benefits. IFB has launched a new mobile app providing fingertip access to benefits. It can be downloaded at no cost for iPhone and Android users from the App Store and Play Store. Kindle users can download the app free of charge on Amazon. Chelsea Poe, INFB membership development manager, said the new app made available on March 20 stems from high demand expressed by members. Poe states, “The ease of access from using this app is going to make the member experience so much better.” Poe explained that the app can be used to access digital membership cards to quality for discounts on a variety of purchases ranging from agriculture equipment and dining to concert tickets and travel. Previously, members could only qualify for discounts with their printed membership cards. Other benefits were available strictly on the INFB website. The new mobile app also provides access to daily schedules, maps and information about speakers at INFB events like the annual INFB state convention and the Young Farmers & Ag Professionals conference also hosted yearly. Poe said the app can also be used to check-in and confirm attendance at sessions, giving INFB valuable insight into which sessions are most popular among its membership. She said the app will especially come in handy while traveling when instant access to a computer for logging on to the INFB website is not always possible. “Whether they quickly need to reference their membership number, check the details of a discount they’re planning to use or confirm the room number for a meeting at a convention the app makes it much easier,” she said. Membership is not required to download the app, but membership is needed to utilize many of the features within the app. The app is actually the same one INFB has provided members for a couple of years. Only information related to INFB events, though, was provided on the app until now. “We took the app we already had and added these features to it,” she said. She estimated the number of app users previously at just a ‘’couple of hundred.’’ Poe expects a lot more users are expected from the 260,000 Indiana Farm Bureau members given the app’s many extra capabilities. “We expect it to grow quite a bit,” she said. More than 70,000 INFB members have ties to agriculture. The rest are primarily customers of Farm Bureau Insurance.
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