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Launch of Trump Steaks in time for summer gifting, grilling

By JANE HOUIN
Ohio Correspondent

NEW YORK, N.Y. — Just in case you haven’t gotten your fill of Donald Trump on The Apprentice or in his highly publicized feud with Rosie O’Donnell, you can now fill your grill and plate with his new collection of Trump Steaks.

Sharper Image Corp. (NASDAQ: SHRP), the specialty retailer known for offering cutting-edge products, will feature Trump on the cover of its June 2007 catalog, announcing The Sharper Image’s exclusive introduction of Trump Steaks, “The World’s Greatest Steaks.”

Catering to consumers’ appetite for enjoying the best life has to offer, Trump Steaks, deliver a taste of Trump’s luxurious lifestyle, allowing steak lovers to enjoy at home the same cuts of meat available at Trump’s award-winning restaurants. The exclusive launch is in time for summer grilling.

“Our exclusive launch of Trump Steaks raises the stakes in this product category by offering our customers ‘’The World’s Greatest Steaks’,” said Jerry W. Levin, chairman of The Sharper Image. “We know our customers love steak and like everything else with the Trump signature, these steaks are the best of the best. Whether feasting with family and friends, celebrating a special occasion, or entertaining in world-class style, Trump Steaks, are an exceptional way to make any occasion truly memorable and an extraordinary eating experience.”

Trump Steaks, are exclusively Certified Angus Beef (CAB) brand USDA Prime, an elite category for which less than one percent of all the beef produced in America qualifies.

“We are thrilled The Sharper Image is offering CAB brand Prime Trump Steaks,” said John Stika, president of CAB. “Our quality standards ensure each bite will be full of mouthwatering flavor – just like the CAB brand Prime steaks served in the world’s best restaurants.”

“For years, people have told me the steaks in my restaurants are incredible,” said Trump, “so it makes sense that we expand our business to offer Trump Steaks to consumers everywhere. The Sharper Image is one of my favorite stores with all kinds of fantastic products and is the perfect venue for announcing to the world that Trump Steaks are ready to be enjoyed at home with friends and family. Trump Steaks are by far the best tasting, most flavorful beef that you’ll ever eat, truly in a league of their own. Treat yourself to the very, very best life has to offer.”

Available exclusively through The Sharper Image stores, catalog and at www.sharper image.com

Trump Steaks are raised from Midwestern-raised, corn-fed Angus-influenced stock. Certified Angus Beef brand USDA Prime is the top of the grading scale for traits that determine beef’s tenderness, juiciness and flavor; it can be awarded only after a rigorous independent evaluation. Trump Steaks also meet nine additional
quality specifications not required of USDA Prime.

Once optimally aged, Trump Steaks are cut by butchers to exacting standards for trim and thickness. They are then individually sealed, flash frozen, carefully packed in dry ice, and shipped to customers in a black-and-gold Trump Steaks presentation box.

The CAB brand standards are based on marbling, maturity and consistency. CAB is the only Angus-brand owned by the American Angus Assoc.’s 35,000 rancher members.

Four unique packages will be offered, each with a variety of USDA Prime Certified Angus Beef cuts that will be available for purchase exclusively through The Sharper Image.

The Trump Steaks Collections include the: Trump Steaks Classic Collection for $199, Trump Steaks Country Club Collection for $349, Trump Steaks Resort Collection for $499 and Trump Steaks Connoisseur Collection for $999, each with different combinations, including The Porterhouse, The Filet Mignon, The NY Boneless Strip and The Cowboy Bone-In Rib Eye Steak.

In addition, all Trump Steaks Collections include Trump Steaks Burgers.

This farm news was published in the June 20, 2007 issue of Farm World, serving Indiana, Ohio, Illinois, Kentucky, Michigan and Tennessee.
6/21/2007