KNIGHTSTOWN, Ind. — In its continuing efforts to provide services that farmers and farm-related businesses can use, Farm World newspaper has redesigned its website with several innovative features.

“Farm World has always been about creating best environments for buyers and sellers of farm equipment and services to agree on the best prices,” said Farm World Publisher Richard Lewis. “That is why we’ve launched new products like our monthly Marketplace magazine and the Farm World Expo farm show.

“We believe that our new website is another way for us to accomplish our mission. More and more of our customers are starting to do business on the Internet. The new www.farmworldonline.com is on the cutting edge of new technology, and it should significantly cut the time it takes farmers to look for the equipment they want to buy.”

The new website is a free service for newspaper subscribers only. Subscribers will use their mailing label information to log into the site. Website visitors will see that Farm World’s classifieds and auction ads have returned.

Still located at its familiar www.farmworldonline.com address, the new website features a power search engine. This engine will speed through every classified ad, auction sale bill and newspaper story for the item requested by the visitor. Then, the website will organize the information into an easy-to-review listing.

“Some customers prefer to buy items through our classifieds, and others find deals by attending farm auctions,” Lewis said. “This website gives our subscribers the ability to find what their looking for in both our classified and auction ads very quickly. In addition, it will also provide the reader with any news stories that may have mentioned that item.”

He said the website’s search ability is unlike anything that any other farm-related website offers.

“If a customer wants to find a specific model of tractor, our search engine will find every classified listing and every auction ad where that tractor is found,” Lewis said. “Not only that, it will find any news story that has mentioned something about that tractor.”

In addition to the search engine, the website will also archive Farm World news stories, recipes and columns.

From the news side, the website will include commodity prices from the Chicago Board of Trade and other exchanges, daily weather forecasts from the AccuWeather Network and updated news releases from the Purdue University Agricultural Communications Department.

“This will be a website that will have useful information for farmers every day,” said Farm World Assistant Editor and Web Editor Megan Kuhn.

The best features from the newspaper will be included, too. The opinions from Alan Guebert’s Food and Farm File and from Brownfield Network’s Gary Truitt will be archived. Also, the recipes that appear in the paper will be kept in an easy-to-search database within the website.

“It’s not uncommon for us to get a call from a subscriber who is looking for a recipe that was publish six months or a year ago,” Kuhn said. “With this database of recipes within the website, our readers can now easily search for what they are looking for.”

Always striving to provide the best service, Farm World will continue to add new elements to the website during the next few months.

For those who experience technical difficulties in accessing the new website, please call Steve Haines at 1-800-876-5133.