Hoosier Ag Today (HAT), Indiana’s largest farm radio network, remains the most listened to source for agriculture information in the state, according to the latest survey of farmer listening preferences. The Ag Media Research (AMR) study recently reported that HAT has a stateside reach of 51.7. This means that every day, over half of the farmers in Indiana listen to a Hoosier Ag Today station. The numbers are equally as impressive for specific commodity groups with 51.7 for soybean growers and 49.6 for corn growers. On Saturdays, HAT garnered a 34.5 with Hoosier Ag This Week, a 30-minute wrap up of the week’s news, markets and weather. The AMR study is the result of phone interviews held with farmers across the state and in considered the industry standard for the agri-marketing community.

“Hoosier Ag Today has been the top rated network for the past 4 years and over its 15 year history has held the top spot all but once, “said Gary Truitt, founder and president of HAT. The team of four professional NAFB farm broadcasters produces programming that is relied upon daily by Hoosier farmers and has been honored with some of the industry’s top journalism awards. “I believe it is our content that keeps us the leader in the state,” noted Andy Eubank, vice president of operations for the network. In addition to Truitt and Eubank, the HAT broadcast team consists of Eric Pfeiffer, Ashley Davenport and meteorologist Ryan Martin.

In addition to reaching Indiana farmers via their local radio station, HAT also delivers its content directly to farmers on a variety of web and social media platforms. The Hoosier Ag Today podcast has been growing in popularity as more and more producers download the content via their mobile devices. In addition,  HAT produces a number of special podcast programs including Crop Chat with Purdue experts Bob Nielsen and Shaun Casteel, and the Soil Health Podcast that focuses on cover crops and conservation; it is produced in cooperation with the   . Conservation Cropping Systems Initiative.