LYONS, Colo. (AP) — Garrett Cammans and his brothers sometimes don’t talk about their toughest moments on the job in the cloud seeding business, like the time when one of them got stuck in deep mountain snow and had to hike out alone in the dark.

“They’re going out into some pretty remote and rural areas,’’ Cammans said. ‘’And there have been a few close encounters with wildlife we don’t like to discuss at the family dinner table.”

But snow - as much as possible - is at the heart of the Cammans family business, Utah-based North American Weather Consultants, which holds cloud seeding contracts throughout the U.S. West, centered in the Rocky Mountains.

Lately, business is up. Amid two decades of drought, cloud seeding - using airplanes or ground equipment to waft rain-and-snow-making particles into clouds - is on the rise in the Rockies.

Colorado has added three new programs in the last five years. Wyoming, which began seeding in 2014, added an aerial program in 2018. Utah has steadily increased its fleet of cloud seeding equipment, and the state legislature just approved record funding to further expand programs and research.

No small part of the growth is due to intense pressure drought is placing on the Colorado River and its tributaries that supply water to millions of people from Wyoming to Los Angeles.

Not everybody believes cloud seeding is a worthwhile remedy. Some experts say conserving water is a better, more down-to-earth way to ensure enough water to go around. Juicing clouds to produce marginally more precipitation, they say, is an iffy alternative.

“It’s always easier to talk about how to get more water than to talk about how to use less,’’ said Kathryn Sorensen with the Kyl Center for Water Policy at Arizona State University in Tempe. “When you look at the problem of over- allocation on the Colorado River, the numbers are so large that really the solutions lie in using less, particularly in the agricultural sector. Politically that’s really painful to confront.”

But in the Rockies, cloud seeding these days has a full embrace from local and state officials eager for a not-too-expensive way to put more water in streams, rivers and especially the big Colorado River system reservoirs that hit record lows last year.

Their approach: shoot silver iodide into clouds, where moisture binds to the particles, forms ice and falls as snow. That snowpack high in the mountains serves as year-round cold storage for water that’s released as it melts.

In Wyoming, cloud seeding by plane attempts to increase snowpack on the west side of the Wind River Mountains, so snowmelt flows into the Green River and to communities downstream - eventually reaching the Colorado River and its reservoirs including Lake Powell and Lake Mead.

“Cloud seeding generates water that wouldn’t have been there before,” said Bryan Seppie, general manager of the Joint Powers Water Board providing water to southwestern Wyoming communities. “That’s just a benefit to the entire system.”

Water providers in the Lower Colorado River Basin contribute about $1.5 million annually to cloud seeding in the Upper Basin, where snowmelt feeds the river. Recently, the federal government announced a $2.4 million contribution to the effort, a nod to the desperate times.

Despite the renewed attention, cloud seeding has been used around the world and in the Rockies for more than 50 years.

Cloud seeding in the U.S. got “oversold” and federal funding dried up in the 1990s and early 2000s, said Frank McDonough, a scientist at the Desert Research Institute in Reno, Nevada.

“Water folks at the local level knew it worked so they continued to fund it with states,” McDonnough said. “Now there’s new evidence that shows it does work.”

A study of Idaho aerial seeding in 2017 revealed a clear snowfall pattern on a radar that mirrored the seeding and offered evidence the method works.

Utah has calculated the amount of additional water cloud seeding created there. It added 186,000 acre-feet of water, or nearly a 12% increase, to the state’s supply in 2018, according to an analysis by the Division of Water Resources. The agency says the cost was $2.18 per acre-foot - a fraction of the $20 California farmers pay for that amount of water.

“That cost per acre-foot was so low, it’s kind of a no brainer,” said Jake Serago, water resources engineer with the division.

But Sarah Tessendorf of the National Center for Atmospheric Research said more research is needed to conclusively show how much additional water is created by cloud seeding.

“It’s really common for people to want to know what extra percent of precipitation formed,” said Tessendorf, a co-author of the Idaho cloud seeding study.

Silver iodide can have a minimal impact in some clouds and a high impact in others, so how much is created over an entire winter season is what matters most, she said. “We don’t have answers on that yet, but we hope to have them in the next few years with our new computer model results.”