ATLANTA, Ind. – This year’s Becknology Days will span eight locations in seven states in August, giving Beck’s representatives the opportunity to connect with farmers over the latest innovative solutions and trusted agronomic insights, according to the company’s media and industry relations coordinator.

Becknology Days will be Aug. 5, Salina, Kan.; Aug. 6, Henderson, Ky.; Aug. 7, Goehner, Neb.; Aug. 8, Effingham, Ill.; Aug. 12, Olivia, Minn.; Aug. 13, El Paso, Ill.; Aug. 14, Colfax, Iowa; and Aug. 21-23 at the company’s headquarters in Atlanta., Ind.

Beck’s officials hope farmers also use the day to connect with other farmers, Hannah Rayl,  Beck’s Media and Industry Relations Coordinator, said.

“We hope attendees walk away feeling inspired, informed and appreciated,” she noted. “Whether it’s learning about the latest advancements in seed technology, hearing from industry leaders or simply enjoying a day with family and fellow farmers, we want everyone to leave with something valuable.

“To anyone thinking about attending: come see why so many make it a yearly event. Whether you’re a long-time customer or just curious to learn more, we’d love to welcome you and show you what Beck’s is all about.”

Beck’s officials are expecting more than 15,000 people at the three-day event in Atlanta, Rayl said.

Attendees will have the chance to learn about Beck’s Root Reveal and Product Characterization Research programs. Beck’s representatives will discuss the process of building and growing their Root Boxes and will open one live, she said.

Company officials will share information about their Silk Reveal research, in-field hybrid testing, and what they’ve gleaned about stress intolerance, Rayl added. Representatives will also discuss Beck’s high-intensity phenotyping system and how the Kernel Capture program may reveal new ways to enhance on-farm profitability, she said.

The idea for a farmer-focused event began in 1964, Rayl said, shortly after Sonny Beck – now president of Beck’s – graduated from Purdue University. In the early 2000s, the event officially became Becknology Days. As Beck’s expanded into neighboring states, field days were introduced outside of Indiana. Last year, Beck’s unified all its field events under the Becknology Days brand, creating a consistent experience across every location, she explained.

“At Beck’s, we don’t just believe in creating experiences; we believe in delivering impact to farmers,” Rayl said. “Our 2025 Becknology Days is designed to empower farmers to ‘Be the Difference’ on their operation. We’re bringing fresh ideas, groundbreaking technologies and profit-boosting strategies to improve efficiency and productivity.”

Each location will offer Practical Farm Research riding tours, though the tours will vary by location. In Indiana, attendees will be able to learn about 400-bushel corn and 125-bushel soybean attempts; root architecture’s impact on hybrid management; planting dates for corn and soybeans; fungicides, including drones, two-pass programs, and additives; and feeding soybeans early to drive yield.

Beck’s representatives will also share research on the use of drones versus sprayers.

“This epic rematch will showcase our unique insights into sprayer technology and what the future holds for spray applications,” she said. “We’ll share our multi-year drone research, highlight our work with John Deere’s See & Spray technology, and unveil a new product using SMARTSCRIPT from Sentera that uses drones to identify and map weeds for subsequent precision spray applications.”

Becknology Days includes family activities such as face painting and caricatures, and cornhole. Over the years, the event has grown far beyond its original focus as an agronomic field day, Rayl pointed out.

“What began as an opportunity to showcase products and innovations has transformed into a full-fledged experience – one that farmers and their families look forward to year after year. Today, Becknology Days blends education, entertainment and community in a way that reflects the heart of agriculture itself.

“While visitors still gain valuable agronomic insights and a first-hand look at the latest seed technologies, they’re also treated to an atmosphere that feels more like a celebration. It’s become a tradition for many, and a space where relationships are built, memories are made, and the future of farming is celebrated.”

Becknology Days events are free but the company asks that people register if they plan to attend. For more information and to register, visit www.beckshybrids.com/resources/events/becknology-days#eventtable.