ATLANTA, Ind. – The 2026 version of Becknology Days will feature stops at eight locations in seven states during August.

Becknology Days offers farmers a chance to hear practical, data-backed insights they can use to make more confident decisions on their own farms, according to Hannah Rayl, Beck’s media and industry relations coordinator. Atlanta, Ind.,-based Beck’s has been offering a farmer-focused event since 1964. It officially became Becknology Days in the early 2000s, she said.

The Beck’s staff will share region-specific research and management-based product recommendations, Rayl said.

“We want farmers to leave knowing Beck’s is focused on them,” she explained. “The key is staying focused on the farmer. Agriculture is constantly changing, and so are the challenges and opportunities farmers face. Each year, we update Becknology Days with the latest innovations, research and technology, but everything is filtered through one question: How does this help farmers improve the odds of success? That keeps the event relevant year after year.”

The dates for this year’s Becknology Days are:

Aug. 4 – Salina, Kan.

Aug. 5 – Henderson, Ky.

Aug. 6 – Goehner, Neb.

Aug. 7 – Effingham, Ill.

Aug. 11 – Colfax, Iowa

Aug. 12 – El Paso, Ill.

Aug. 13 – Olivia, Minn.

Aug. 27-29 – Atlanta, Ind.

Beck’s hopes for 1,200-1,500 attendees at the one-day shows, and more than 16,000 at the three-day show in Atlanta, Rayl said. The shows are free.

Each show will include a discussion with Sonny Beck, the company president, and Corey Beck, with business and supplier strategies. Each show will offer Practical Farm Research (PFR) tours and presentations from Beck’s staff on the latest ways to improve seed performance.

Depending on the location, the PFR tours will provide information on topics such as managing hybrids differently to maximize return on investment, managing corn-after-corn acres, generic versus name brand fungicides and dialing in a nitrogen program.

Other sessions include a look at the latest agronomic insights driving higher-yielding soybeans, and information on Beck’s SeedIQ system, which combines AI-powered insights with decades of Beck’s research to help maximize performance based on a farmer’s unique fields and management style, the company said.

A small grains discussion and demonstrations featuring drones will be available at all shows. Beck’s will also discuss some of its new products for the upcoming year, Rayl said.

For more information on specific locations, times for each show, available sessions, PFR tours, and registration, visit www.beckshybrids.com/resources/events/becknology-days. Beck’s asks that people register if they plan to attend.