Thoroughly mix beef and picante sauce. Shape mixture into four 1/2-inch-thick burgers.
Grill burgers 10 minutes or until desired doneness, turning once and brushing often with additional picante sauce. Serve burgers on rolls with additional picante sauce.
Serving suggestion: Serve with coleslaw or fresh cut vegetables and Ranch dressing for dipping and corn-on-the-cob.
For dessert, serve sliced watermelon or fresh fruit salad.