By William Flood Ohio correspondent
PRAIRIE DU SAC, Wis. – Culver’s Thank You Farmers® project marked a significant milestone in 2025, surpassing $8 million in total donations since the program’s launch in 2013. Now in its 12th year, the initiative also recorded its strongest single year to date, raising more than $1.5 million to support agricultural education and the long-term viability of farming. That program, along with others, was created to recognize the role farmers play in the food system while investing in the future of agriculture. Funds raised through customer contributions and local restaurant-led efforts are directed toward programs that support agricultural education, land stewardship, and the next generation of farmers, with support coming from both rural and urban communities. “Behind every meal we serve in our restaurants are local hardworking farmers,” said Alison Demmer, Culver’s senior public relations manager. “This year and every year, we’re proud to work alongside our guests to create something truly meaningful, and we’re so thankful to everyone who joined us in furthering our efforts to uplift our next generation of farmers.” The success of the Thank You Farmers Project relies heavily on the generosity of Culver’s guests, who contribute through donations and participation in special events. Culver’s fundraising and recognition efforts in 2025 included a range of initiatives aimed at supporting agriculture and rural communities. Those initiatives included a promotion tied to the film Green and Gold, in which Culver’s donated $1 for each rental and digital purchase of the movie, resulting in $100,000 distributed to three agricultural organizations. The company continued its “To Farmers with Love” contest, in which guests nominated farmers and ranchers from across the country. Five winners were selected and received $500 cash prizes along with a VIP Tim McGraw concert experience at the Field of Dreams in Dyersville, Iowa, as well as Culver’s gift cards and branded items. Support for agricultural education was highlighted during the 11th annual Scoops of Thanks Day, when guests donated more than $170,000 by receiving a single scoop of Fresh Frozen Custard in exchange for a $1 contribution. In 2025, Culver’s served 171,319 scoops during the event, with proceeds benefiting local FFA chapters and other agricultural education groups. Since its launch, Scoops of Thanks Day has raised more than $1 million for local FFA chapters nationwide. Additional fundraising came through Culver’s Concretes for a Cause program, which raised more than $570,000 in 2025 by donating $1 from each Concrete Mixer sold systemwide over five days to local hunger relief efforts. Since the program began, more than $2.3 million has been raised for local food banks. All donations go directly to local food banks selected by participating restaurants through Culver’s Give Local Program. Culver’s also supported FFA members through several initiatives aimed at developing future agricultural leaders. Through its FFA Ambassadors program, guests nominated standout members to represent the company in their communities, with 10 ambassadors earning up to $2,500 each to support learning experiences tied to agricultural advocacy events. At the National FFA Convention in Indianapolis, Culver’s served more than 30,000 scoops of custard over three days, and through its Blue Jacket Program, the company provided 1,100 official FFA jackets to students who may not otherwise have been able to afford one. In 2025, Culver’s continued to honor and support farmers through further efforts that reached rural communities nationwide. Guests wrote more than 329,000 thank-you notes to farmers across the country, while the Blue Room Experience reached 14,450 visitors and four VIP farmers at major events, offering free custard, interactive games, photo opportunities, and a chance to connect with the public. The company also remained involved in the Decade of Ag initiative, a national effort led by U.S. Farmers & Ranchers in Action to strengthen the long-term sustainability of U.S. agriculture through collaboration across the food and ag sector. Culver’s gratitude was also visible through its Blue Barn Experience, which featured hand-painted barns across the Midwest displaying the message “Thank You, Farmers” to recognize the vital role farmers play in feeding their communities. For more information on Culver’s Thank You Farmers Project and its other initiatives impacting agriculture, or to donate to a project, visit: www.culvers.com/about-culvers/thank-you-farmers-project. |